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Tag Archives: SmartBrief

BrandSmart 2009: Brands@Work June 18, Chicago

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How to avoid the “shiny-new-object” disease

[Here's a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] Social media is showing no signs of slowing down in terms of growth of both users and places to hang out. By and large, this is a good thing — except […]

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How to engage your Facebook fans

[Here's a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] Facebook is one of the best environments to establish and grow a fan base of highly connected, active talkers. The numbers of Facebook’s potential reach are astounding: If you’ve got 1,000 […]

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How to make your talkers feel fantastic

[Here’s a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] Treat your talkers well — they’re literally the force behind your word mouth. Without them, the conversation stalls and nobody is talking about you. It doesn’t take much and it isn’t […]

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3 baby steps to get your company started in social media

[Here’s a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] Social media can represent an overwhelming set of tools, websites, and communities for an organization that hasn’t yet gotten involved. Whether you’re trying to sell leadership on a plan to get […]

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How a focus on word of mouth changes your business

[Here's a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] When a company focuses on earning the respect and recommendation of their customers, it fundamentally changes the way a business operates. You become obsessed with the individual customer experience, you learn […]

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Characteristics of a true word of mouth marketer

This was my post this week over on the SmartBlog on Social Media. If you're looking for some word of mouth insights and the latest news on social media, you should check it out as well as their free newsletter. Andy's Answers: Characteristics of a true word of mouth marketer True word of mouth marketers […]

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Check it out: SmartBrief on Social Media

I’m the Editor-at-Large of another blog and newsletter: The SmartBrief on Social Media.  If you’re looking for insight and the latest news on social media, you should check out SmartBrief’s social media blog, as well as their free newsletter. I share lots of word of mouth and Damn! ideas there each week, as do a […]

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