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Tag Archives: social media marketing

Sherri Maxson, Social Business Leader at Grainger

December 16, 2014

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. Sherri Maxson is one of those all-star SocialMedia.org members who has taken us along for her career as a social media executive at three different brands. She’s been a […]

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Kate Alini on BMW’s super-fan surprise and delight social media campaign

September 16, 2014

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. BMW Social Media and Emerging Technologies Manager Kate Alini sat down with us to talk about an amazing case study she presented at our Member Meeting in Dallas. We’re […]

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Social media is to be used for BLOWING PEOPLE’S MINDS WITH AWESOME.

March 12, 2014

Folks, the purpose of social media is not to spread little ads and promotions. Yick. Social media should be used to make friends with well-condsidered personal interactions. Here’s a well-played social media moment from a conference we hosted at Disney World. A guest tweeted: Disney responds:

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How Outback Steakhouse enables super fans to spark amazing word of mouth

January 25, 2014

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. If you empower your customers to do something great, they’ll be excited and proud to take action for your brand. As Dan Holm and Ken Bott of Outback Steakhouse explain, that’s exactly […]

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A simple test of marketing authenticity

December 23, 2013

I did this piece for Bazaarvoice (disclosure: I’m a Bazaarvoice advisor) as a part of their series on “Collected perspectives on authenticity.” It asks marketers to think about authenticity with one question, “Would it look good in a press release?” If so, it’s not authentic. Why? Because real people don’t talk like marketers. So instead […]

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Leah Chamberlin, I’ll give you $100 if you are a real person

June 12, 2013

If you’re hiring a company to write blog posts for you and have them published as guest posts on blogs, you’re probably getting ripped off. (There are legit content marketing services out there, but many are scams.) Check out the email below. It’s the standard formula that the fake-blog-post industry uses. Fake name, no company, […]

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Don’t put me on hold — on Facebook

February 4, 2013

If I walk into your store, you’ll help me right away. If I call, I may have to wait a bit, but someone will talk to me. The faster you respond, the happier the customer. (And if you put them on hold, you piss them off.) So why are you putting your Facebook customers on […]

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Social media is not about the media

June 6, 2012

The next big thing in social media is not about social media. Brands are increasingly panicky about the latest and greatest social media platform. Google+, Pinterest, and whatever comes next. We’re forgetting the lesson we learned two years ago: It’s what you share, not how you share it. What drives social media is the quality […]

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This is rude, dirty, and the only secret to success in social media

May 1, 2012

As usual, Matt Inman nails it in one of his classic comics on The Oatmeal. Here’s an excerpt. Read the whole thing here.                 Read the whole thing here.

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