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Tag Archives: social media strategy

Sherri Maxson, Social Business Leader at Grainger

December 16, 2014

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. Sherri Maxson is one of those all-star SocialMedia.org members who has taken us along for her career as a social media executive at three different brands. She’s been a […]

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Kasey Skala, Head of Social Marketing and Online Engagement for Dart Container Corporation’s Solo brand

September 23, 2014

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. For this member profile, we sat down with Kasey Skala, Head of Social Marketing and Online Engagement for Dart Container Corporation’s Solo brand. Previously, he’s done some award-winning work […]

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Social media is to be used for BLOWING PEOPLE’S MINDS WITH AWESOME.

March 12, 2014

Folks, the purpose of social media is not to spread little ads and promotions. Yick. Social media should be used to make friends with well-condsidered personal interactions. Here’s a well-played social media moment from a conference we hosted at Disney World. A guest tweeted: Disney responds:

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The best tweet you can send (Hint: It’s not talking about yourself)

February 12, 2014

It’s an answer to a customer who needs help or clarification. It’s an answer so good they’ll retweet it to all their friends. It’s an answer that will make everyone who sees it think, “I like these guys. I’ll go with them next time.” Bonus: Every time you solve a problem with a tweet, it’s […]

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Social media is not about the media

June 6, 2012

The next big thing in social media is not about social media. Brands are increasingly panicky about the latest and greatest social media platform. Google+, Pinterest, and whatever comes next. We’re forgetting the lesson we learned two years ago: It’s what you share, not how you share it. What drives social media is the quality […]

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Social Media Is About Cultivating Community, Not Corralling Cattle

May 4, 2012

That’s the headline of a great column by Ad Age columnist and NPR host Bob Garfield. Here’s an excerpt: Yes, we are all in business with transactions in mind. Yes, more transactions are almost always better than fewer transactions. Yes, we hope our social media efforts — like everything else we do — will be […]

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This is rude, dirty, and the only secret to success in social media

May 1, 2012

As usual, Matt Inman nails it in one of his classic comics on The Oatmeal. Here’s an excerpt. Read the whole thing here.                 Read the whole thing here.

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I think this is funny, but none of my co-workers do. Which never stopped me before …

March 27, 2011

His site, A Bajillion Hits

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Whirlpool’s video case study: Engaging Consumers in a House of Brands, presented by Brian Snyder and Scott Spiegel

September 23, 2010

Come to BlogWell: How Big Brands Use Social Media on November 9 to hear SAP, Johnson & Johnson, American Express, Scholastic, SunGard, Pfizer, The Hershey Company, and BlackRock share social media case studies. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant […]

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