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Tag Archives: social media

Why useful is remarkable

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. We love viral stunts and funny ads as much as the next person. But there’s a more sustainable way to get your customers to talk about you that earns word of mouth […]

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The NSA isn’t the one spying on you

It’s actually the social media companies. They provide you information and entertainment — in exchange for total ownership of your personal data. Here’s a great editorial from Bloomberg Businessweek: Silicon Valley’s Hypocrisy on Spying The logic of Silicon Valley sometimes works in strange ways. Take the public-relations campaign by a collection of high-profile technology companies: […]

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Remember Vine?

It’s been a more than a year since Vine was launched as Twitter’s video app.   Marketers were freaking out. Consultants were selling advice. Everyone was climbing the walls trying to figure out how to make it work.   Guess what? It didn’t matter at all if your business used Vine or not. And if […]

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Newsletter: #969: The “Un-Marketing” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The best marketing usually doesn’t begin as a marketing idea. The truly remarkable stuff comes from somewhere deeper. When you focus […]

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Did you hear about the scandal where the employee using social media at work leaked company data and got a virus?

We didn’t either. Because it so rarely happens. It’s time to take down those barriers to social media at work before your company looks even more ignorant to your customers and more unappealing to future employees. And if it’s your IT team still arguing for these restrictions, then a) ask them to compare hypothetical risk […]

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Want word of mouth? Collect experiences, not numbers.

Here’s a guest post BJ Emerson, VP of Technology at Tasti D-Lite and co-author of The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Competing online today means […]

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Paying for love doesn’t work

[Here’s a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] Paul McCartney was right: Money can’t buy you love. It just doesn’t work — at least not anymore in an era where we’re getting better at ignoring the marketers obsessed with interrupting us. […]

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Where you spend your conference budget matters

It’s conference season again, and you have an inbox full of event invitations. We know you have a lot of choices of events to pick from, and as a group focused on brands, we wanted to share three questions to consider when deciding what to attend: 1.) Is it an event hosted by a member […]

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You shouldn’t be surprised about the FTC rules

Greg Gerik wrote an insightful post about one of my presentations on the importance of the FTC’s disclosure requirements. Read it here. He makes a great point: If you do not know the rules, you should not play the game. The time to learn how to … properly manage a sponsored campaign is not when […]

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