Southwest, Delta, and United announced they wouldn’t allow cell phone calls on their planes. They are getting a ton of great press. American Airlines is still thinking about it. We haven’t heard from the other airlines. They are either getting no press or negative press. And customers are left wondering if they are considering this […]
Tag Archives: Southwest
Bad situations are great opportunities to earn word of mouth
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Because our world is run by humans, it’s a given that things will go wrong. At some point, something is going to break. Maybe it’s your fault, maybe not. The details won’t […]
Comments Off on Bad situations are great opportunities to earn word of mouth - Read & Join the Conversation
The ingredients of a buzzworthy company
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Building a buzzworthy company is a word of mouth marketer’s ultimate goal. When you bake it into your brand and get everyone in the company thinking about how to get people talking, […]
You can’t win over a consumer by misleading a consumer
“You can’t win over a consumer by misleading a consumer,” she said. “You’re going to lose by negative word of mouth.” — The truth, from NYU marketing professor Vicki Morwitz in the NY Times. “People who feel duped are more angry and less likely to return to the offending company.” Travel companies charged $1.85 BILLION in surprise fees last […]
Comments Off on You can’t win over a consumer by misleading a consumer - Read & Join the Conversation
Making your competitor’s customers jealous
I don’t know what these comfy chairs with power outlets cost Southwest Airlines. But… I’m not the only guy sitting on the floor by the power outlet at a different gate who is wondering if I made the wrong airline choice. Lesson: What can you do to put your fantastic-ness up in the face of […]
Check Out My Book
Check Out My WOM Project
Work With Me
Learn to get people talking about your company, cause, or idea.
Learn more >>
We're the community for social media leaders at the world's greatest brands. Learn more >>
Learn about my keynote speeches >>
