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Tag Archives: special offers

Urgency and Exclusivity

Too many marketers have “urgent” sales and false deadlines. Too many “exclusive” offers are offered to everyone. Sooner or later, your customers figure out that you’ve been jerking them around. Peet’s Coffee really did it right with this offer for their Anniversary Blend. It was exclusive to readers of the email newsletter. And it was […]

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$0.99 Wireless Notebook Offer

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