Are they selling speaking slots to sponsors? Before you register for an event, do this: Compare the speaker list to the sponsor list. Look at the page where people can apply to be a speaker. Is speaking paid or tied to buying a sponsorship or exhibit? My personal view: Selling speaking slots is ripping off […]
How to activate a viral coupon
December 23, 2011
Dick’s Sporting Goods sponsors my kid’s basketball league. It’s great exposure, but these sorts of promotions don’t always translate into specific action or word of mouth. A team sponsorship is great because it connects your brand to a network of people who share the information with each other. But you need to take the extra […]
Show up where your customers appreciate it most
September 28, 2011
Why wait for customers to come to you? Go where they are already hanging out. Don’t: Buy a sponsorship or try to sell to them. Do: Give them a genuinely useful, no-strings-attached service. Something they’ll appreciate and remember you for. Great example: Austin is full of runners. And wherever you find runners, you’ll find water […]
Newsletter #842: The "Ideas from Smart Sponsorships" Issue
July 21, 2011
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] With a clever sponsorship, you can support existing fans and meet a whole bunch of new ones. Some ideas to […]
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