Are they selling speaking slots to sponsors? Before you register for an event, do this: Compare the speaker list to the sponsor list. Look at the page where people can apply to be a speaker. Is speaking paid or tied to buying a sponsorship or exhibit? My personal view: Selling speaking slots is ripping off […]
Tag Archives: sponsorships
How to activate a viral coupon
Dick’s Sporting Goods sponsors my kid’s basketball league. It’s great exposure, but these sorts of promotions don’t always translate into specific action or word of mouth. A team sponsorship is great because it connects your brand to a network of people who share the information with each other. But you need to take the extra […]
Show up where your customers appreciate it most
Why wait for customers to come to you? Go where they are already hanging out. Don’t: Buy a sponsorship or try to sell to them. Do: Give them a genuinely useful, no-strings-attached service. Something they’ll appreciate and remember you for. Great example: Austin is full of runners. And wherever you find runners, you’ll find water […]
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