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Tag Archives: sponsorships

#1 clue that a conference is going to be awful

Are they selling speaking slots to sponsors? Before you register for an event, do this: Compare the speaker list to the sponsor list. Look at the page where people can apply to be a speaker. Is speaking paid or tied to buying a sponsorship or exhibit? My personal view: Selling speaking slots is ripping off […]

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How to activate a viral coupon

Dick’s Sporting Goods sponsors my kid’s basketball league. It’s great exposure, but these sorts of promotions don’t always translate into specific action or word of mouth. A team sponsorship is great because it connects your brand to a network of people who share the information with each other. But you need to take the extra […]

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Show up where your customers appreciate it most

Why wait for customers to come to you? Go where they are already hanging out. Don’t: Buy a sponsorship or try to sell to them. Do: Give them a genuinely useful, no-strings-attached service. Something they’ll appreciate and remember you for. Great example: Austin is full of runners. And wherever you find runners, you’ll find water […]

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Newsletter #842: The "Ideas from Smart Sponsorships" Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] With a clever sponsorship, you can support existing fans and meet a whole bunch of new ones. Some ideas to […]

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