We’re bringing together 31 amazing marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference in New York on July 20. The day will feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about […]
California Tortilla’s Stacey Kane on how to harness customer engagement — live Word of Mouth Supergenius preview
June 30, 2010
12 great brands teach you how to get word of mouth
June 26, 2010
Come to Word of Mouth Supergenius to hear fantastic real-world word of mouth success stories from great companies. I promise that these are some of the best case studies you’ll ever see. It’s July 20 in New York (full info here). Learn how Maker’s Mark is turning customers into lifelong brand ambassadors with Todd Spencer […]
Great business cards
September 2, 2009
A smart business card is essential. Think about it… you spend a ton of time and money to get to a business meeting. A 1 cent card can be the difference between being respected and being forgotten. What are you going to do about it? Here are some classics: Matthew Krawse creates custom cards for […]
Video: How to Create a Viral Marketing Success – Guy Kawasaki, Andy Sernovitz, National Geographic and more
July 19, 2009
I was thrilled to be a part of SmartBrief’s panel discussion last week, “How to Create a Viral Marketing Success,” featuring Stacey Kane of California Tortilla, Brendan Hart of National Geographic, and Stephanie Miller of Return Path — and moderated by Guy Kawasaki. We covered a bunch of topics, including how California Tortilla reaches 100,000 […]
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