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This is how it’s done — learning to listen

Enjoy these classic tales of great listening from smart entrepreneurs featured in Inc. Magazine. Read all 30 stories in this great article from April 2009. Whistle blow while you work “Always communicate without fear of retribution.” That was one of the tenets on which Patrick Kelly and his partners founded Physician Sales and Service in […]

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Make the instructions better

Take two decent, similar products from two decent companies. Give one a set of instructions that are well-written, clear, and easy to follow. Guaranteed — all the word of mouth goes to the company with the better instructions. “Buy from Staples. Their stuff is so much easier to assemble.” Making customers happy is always good, […]

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