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Tag Archives: storytelling

Newsletter #1054: The “Lessons from Great Content” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great content does more than earn likes and retweets. It makes people think, sparks conversations, and in some cases, starts movements. […]

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Newsletter: #975: The “Upcycled” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Recycling stuff for your products isn’t just for green or eco-friendly businesses — it can also be a great marketing strategy. […]

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Thinking about Things Remembered

I wrote a post a few months ago about the absurd (and self-defeating) flood of emails from Things Remembered. Thinking more about that post, while the email flood continued, I finally figured out what bothered me most: Lack of storytelling and personalization. This is a company that sells personalized gifts. Everything they do is about […]

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