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Tag Archives: study

If your company pays for fake word of mouth, we can catch you

Paying for fake reviews and disguised blog post advertorials is wrong. It’s lying to people, plain and simple. If your company does it, you’re evil, untrustworthy, and stupid. Why risk your brand reputation and FTC prosecution for a back-alley marketing stunt? Good news: Researchers from the University of Victoria have designed and validated a detection […]

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I wonder how many CMOs are pretending they never said this …

From the December 4, 2008 issue of MediaPost: CMOs Not Sold on Social Networking Ads 55% of the chief marketing officers at leading brands surveyed by Epsilon said they’re not too interested (22%), or not interested at all (33%), in incorporating social networking sites into their marketing strategies. Though dialogue marketing is a bonafide trend […]

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Making it easier to share works

I was meeting with ShareThis CEO Tim Schigel when we each pulled out a ziploc of stickers and buttons to share.  We were both on vacation.  A true word of mouth guru always is ready to give a goodie to a potential fan. ShareThis is that one-click button that lets you share a blog post […]

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