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Tag Archives: stunts

This is not word of mouth marketing

Here’s an extraordinary example of bad taste: Indonesian marketer Sumardy Ma sent coffins to media outlets in an attempt to create controversy for his new book about word of mouth marketing. People thought it was some sort of terrorist intimidation campaign and he was arrested. On behalf of all word of mouth marketers, I want […]

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What would happen if we left a bunch of chairs all over New York, free for the taking?

Furniture maker Blu Dot got widespread press coverage for a fantastic stunt that asked that question. They installed hidden GPS devices in 24 chairs. They put the chairs all over New York City. The GPS devices were activated when the chairs were moved. Here’s what happened: More from the Wall Street Journal: All told, Blu […]

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Newsletter #809: The “Why Not?” Issue

Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Most marketers ask “why?” — but the great ones usually ask “why not?” Here are a few fantastic examples of […]

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