Here’s a guest post Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands” wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. The engine of loyalty is community. The engine of community is mutual support. The most powerful agent in […]
How you know when you’ve created a successful community
January 11, 2014
An example of perfect customer service from GoDaddy
August 9, 2013
It’s such a pleasure to get great service. Here’s a case study from GoDaddy on how to do it from James Pattison and his team at GoDaddy: 1. Answer the call and fix the problem. Obvious — but this is where most companies stop. 2. Turn off the timer. James stayed on the line while […]
Newsletter #869: The “Support Their Obsessions” Issue
February 2, 2012
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you find fans and communities that have true, dedicated passion, it’s your job to support them and keep them going. […]
Research In Motion’s video case study: How we use social media for customer support, presented by Michelle Kostya
March 25, 2011
Come to an upcoming BlogWell: How Big Brands Use Social Media conference in New York or Washington, D.C. to hear brands like Scholastic, GE, Walmart, Delta, USA Today, ConAgra Foods, and more share 8 great case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program […]
Transparency = Support
May 23, 2010
How do you get people to care about their local government? Show them how it really works. Lee County, FL gives a 5-day free course/tour where residents can see every major department of the local government. Recycling plants, court offices, transit department, morgue … everything. It’s one thing for people to complain about the cost […]
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