Here’s a guest post Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands” wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. The engine of loyalty is community. The engine of community is mutual support. The most powerful agent in […]
Tag Archives: support
How you know when you’ve created a successful community
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An example of perfect customer service from GoDaddy
It’s such a pleasure to get great service. Here’s a case study from GoDaddy on how to do it from James Pattison and his team at GoDaddy: 1. Answer the call and fix the problem. Obvious — but this is where most companies stop. 2. Turn off the timer. James stayed on the line while […]
Transparency = Support
How do you get people to care about their local government? Show them how it really works. Lee County, FL gives a 5-day free course/tour where residents can see every major department of the local government. Recycling plants, court offices, transit department, morgue … everything. It’s one thing for people to complain about the cost […]
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