[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Don’t get too caught up in complicated marketing. You don’t always need a coupon or a call to action. Sometimes the […]
Tag Archives: surprise and delight
We’re here to blow minds
This is a post from The Pursuit of Happiness, a blog on happy workplaces and work culture at my company, GasPedal. Check it out for more posts like this every week. We believe that step one isn’t great customer service. Step one is blowing people’s minds with awesome. It’s why we do stuff like mail […]
Blow Their Mind, Man
The secret to word of mouth marketing (and to be an awesome company): Blow people’s minds with amazing gestures. Do it surprisingly and generously. Do it for people with big audiences (or social media audiences). Classic example: Morton’s delivered a steak to Peter Shankman at an airport (where they didn’t have a restaurant). Read the […]
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