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Tag Archives: Susan Wassel

Aha! #5: Social media strategy from Susan Wassel of Sharpie

We’re gearing up for our next BlogWell: How Big Businesses Use Social Media event on April 29 in New York — and in doing so, we’re sharing a bunch of presentations from our last BlogWell. I’m always amazed at the ideas and stories that are shared by some of the biggest companies in the world […]

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Showing is better than selling

Did you know you can get personalized Sharpies (more info)? How did Sharpie's Susan Wassel promote it?  She created souvenir pens with Barack Obama's signature, and gave them out at our BlogWell conference.  People were fighting to get one. (No one would have responded if she passed out flyers or other traditional marketing material.) Lesson: […]

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