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Tag Archives: swag

Keep people talking for years and years

My daughter is 4 years from getting braces. But the local orthodontist is doing an amazing job of staying top-of-mind. She loves to wear their t-shirts — where everyone else at school (including parents) see it. I wrote about them a year ago, and the technique is still going strong. If you have a long-term […]

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Newsletter #991: The “Little Trees” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] We’ve all seen those tree-shaped air fresheners hanging from someone’s rear-view mirror. They’re called Little Trees, and apparently, you can find […]

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Newsletter #985: The “Lessons from Gyms” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Gyms are complicated. They’re a physical space, a support community, a self-serve product, a commitment, and sometimes a chore. And to […]

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Why do I want a $5 flashlight?

One of my favorite magazines sent me a flashlight in the mail. Sorta weird. I guess it was a thank-you gift? It’s a sophisticated, creative business magazine. It’s odd that they spent 10% of the money I gave them on this. If you had $5 to spend on your customers, you could do so much […]

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Newsletter #951: The “Lessons from Voodoo Doughnut” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Voodoo Doughnut has a consistent line of customers coming out of the door of their store located in the “crotch of […]

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Newsletter: #945: The “How Crowdrise Gets New Members to Take Action” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Crowdrise is an online community that makes it easier to host and support great charitable causes. And like most charitable giving […]

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How to get city-wide promotion by die-hard fans for $4,000

A local Apple store celebrates a remodeling by giving away 1,000 t-shirts. It probably cost them $4,000. Who wears logo shirts? Die-hard fans who love your brand. Now Apple has 1,000 fans walking around advertising the store for years — fans who feel extra-special because they have a collectible shirt. How can you excite and […]

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