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Tag Archives: swag

A true measure of customer love…

Is that they brag about you to everyone they see — and to everyone who sees their car. We all know that Apple fans love to put Apple stickers on stuff. So do fans of MediaTemple — a web-hosting company that inspires passionate fans with fantastic service. Check out this car: But most companies miss […]

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Are your customers walking around town with your billboard on their arm?

They would be if you gave them a nice bag worth keeping. (Or a shirt, hat, mug, umbrella…)

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Give me a thing worth saving…

…and I’ll advertise your company for years to come (not necessarily on purpose). Everyone in my family got this nicer-than-average cup on a take-out order from Which Wich (a sandwich chain). Now we have a matched set that gets pulled out when the neighbors join us on the deck for a beer. What have you […]

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Let your fans EARN the right to wear your logo

One of the greatest endorsements of your business is a fan who wears your logo on their clothes. It’s more that just exposure, it’s exposure with the implied personal endorsement of the wearer. That’s why I love this promo from Freebirds World Burritos. Fans get clothes in exchange for eating often. “Dammit, Mom — Yes, […]

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Keep them talking about you all year long

Next time you’re looking for some swag gimmick for your prospects, ask yourself the most important questions: Will they keep it? How long? Will it be displayed where they see my marketing message? How many other people will see it? That’s the difference between a marketing tool that will bring in business and a piece […]

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