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Tag Archives: Switch

Want to change behavior? Make it easier.

Want people to use refillable bottles? Give them a bottle. The simple solution in this picture (plus a dishwasher to clean the used bottles) makes it impossible to not think about the benefits of refillable bottles. Don’t scold, demand, or pressure people into changing. Show them how instead — and make it easier. (I strongly […]

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Big basket of thanks

There is a big basket of blank thank-you notes at the end of every row of cubicles at Zappos. Guess what? The employees send a lot of thank you notes to customers. How easy can you make it for your employees to make customers happy? (Start reading Switch by Chip & Dan Heath for the […]

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Newsletter #719: The “Make It an Adventure” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} Create some fun for your fans by offering them an adventure. 1> Mix it up 2> Make it […]

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