This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Launching a business? We know that means you have a tight budget and an even tighter schedule. So we’ll get right to it: 1. Make great partnerships 2. Don’t overlook the right […]
3 word of mouth tips for local businesses
December 12, 2014
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Local businesses have a great opportunity to tap into community pride and earn passionate word of mouth from people around town. The businesses that get this right become the icons of a […]
Give it away — to the people who matter
September 2, 2014
There’s a rack of free magazines at Reagan Airport in DC, specifically near the NYC-DC shuttle gates. Why? Because some of the most influential people on earth spend hours there. Congresspeople, CEOs visiting Congresspeople, and other mega-important people with big business at the Capitol. And they’re stuck and bored. So magazine publishers put out stacks […]
3 word of mouth tips for local businesses
April 5, 2014
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Local businesses have a great opportunity to tap into community pride and earn passionate word of mouth from people around town. The businesses that get this right become the icons of a […]
The best PR shows your product in action.
March 28, 2014
When reporters at the Sochi Olympics found themselves in awful hotels (or none at all), home-rental service Airbnb starting finding them places to stay. This is the best kind of PR, because it directly demonstrated the benefits of the service to people who can talk about it. Real reporters with real audience now really understand […]
The fundamentals of being buzzworthy
February 22, 2014
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Becoming a truly buzzworthy company isn’t easy. But if you can pull it off, you’ll create a competitive advantage that will carry you through good times and bad. The key ingredients: 1. […]
Newsletter #965: The “Lessons from Sharknado” Issue
December 5, 2013
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Sharknado originally aired as a typical, made-for-TV, B-movie on the Syfy channel. (You know, the one famous for gems like Titanic […]
3-Minute WOM Lesson: 3 simple conversation starters
October 29, 2013
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. You can have amazing word of mouth — and you can do it on the smallest of budgets without fancy technology. Before you spend big on your next campaign, try these simple […]
How to turn one conversation into a lot of conversations
July 23, 2013
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. One conversation is nice, but more is better. If you’re not using these techniques to turn small, one-to-one conversations into bigger ones, you’re missing out on some serious word of mouth. What […]
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