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Tag Archives: talkers

3-Minute WOM Lesson: 3 questions all word of mouth marketers should ask

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Great word of mouth marketers try lots of topics, test lots of ideas, and ask a lot of questions — especially these three: 1> Who will talk about us? 2> What comes […]

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Newsletter #932: The “Give Them a Ride” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Clever car services and other car sharing applications are starting some awesome conversations by knowing who their talkers are, recruiting their […]

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Newsletter #910: The “Lessons from CiCi’s Pizza” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You can get people to take notice, talk about you, and share your stuff if you make your customer love public, […]

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Earning really, really slow word of mouth

Sometimes you want people talking about you every day. Sometimes, you need them to talk about you every so often — once a month, once a year, or when someone asks. If you sell something like flooring, you want your customers to remember your name for a long time. When a friend asks a customer […]

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Newsletter #893: The “Bring Them Together” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Always look for excuses to bring people together. It’s an amazing word of mouth opportunity. Not only will they talk about […]

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An empty room is excellent marketing

Groups are great word of mouth spreaders. They’re organized groups like teams, associations, scouts, or businesses. They’re also casual groups like friends with a regular lunch date, mom groups, a meetup, or a knitting club. By their nature, they are people who like to connect with other people. If you’ve got an extra conference room […]

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A simple thank you — with friends

A good deed and good marketing can be the same thing. Gold Star Chili offers a free welcome home party for returning troops and their families. Food, cake, decorations — full deal. It’s a genuinely nice gesture. And it’ll create some genuine word of mouth when the party-goers tell their friends. This is the heart […]

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The difference between sharing and not sharing is how easy you make it

Is someone going to share your video, your blog post, or your idea? Maybe … if it’s not a pain. I’ll share your blog post on Facebook or Twitter — if you have a Facebook or Twitter button right on the post. I’ll embed your video in my blog — if you make it look […]

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Newsletter #832: The “Lessons from Music” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Music isn’t just that stuff you jam to while trying to crank out your next piece of creative genius. Look […]

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