This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Great word of mouth marketers try lots of topics, test lots of ideas, and ask a lot of questions — especially these three: 1> Who will talk about us? 2> What comes […]
Tag Archives: talkers
3-Minute WOM Lesson: 3 questions all word of mouth marketers should ask
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Earning really, really slow word of mouth
Sometimes you want people talking about you every day. Sometimes, you need them to talk about you every so often — once a month, once a year, or when someone asks. If you sell something like flooring, you want your customers to remember your name for a long time. When a friend asks a customer […]
An empty room is excellent marketing
Groups are great word of mouth spreaders. They’re organized groups like teams, associations, scouts, or businesses. They’re also casual groups like friends with a regular lunch date, mom groups, a meetup, or a knitting club. By their nature, they are people who like to connect with other people. If you’ve got an extra conference room […]
A simple thank you — with friends
A good deed and good marketing can be the same thing. Gold Star Chili offers a free welcome home party for returning troops and their families. Food, cake, decorations — full deal. It’s a genuinely nice gesture. And it’ll create some genuine word of mouth when the party-goers tell their friends. This is the heart […]
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