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Tag Archives: talkers

Newsletter #729: The “Lessons From In-N-Out Burger” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} In-N-Out Burger is a 232-chain family-owned restaurant that beats McDonald's and Burger King on per-store sales. Here's a […]

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From the new edition of my book: Word of mouth case study — Microsoft

Over on our GasPedal blog, You Can Be a Word of Mouth Supergenius!, we're highlighting a new case study from the revised edition of my book each day this week. Today's case study focuses on Microsoft and how their MVP program has been successfully energizing talkers long before blogs and social media. Here's a few […]

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