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Tag Archives: tech

Your problem is the simplest thing

Webcam doesn’t work. Could be the drivers, sound card, software conflict, cables. Hours of troubleshooting. (And once you start messing with setting and software, you’re causing new problems. Or maybe it’s this cute (but crappy) USB hub. Lesson: Always check the simplest thing first.

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This might be the best software in the world …

… but as long as their website is this bad, nobody is going to believe them. Design matters. It speaks to the quality of your brand and the quality of your company. Neglecting your brand design is like having a filthy restaurant. The food might be great, but nobody is going to dare try it. […]

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Newsletter #942: The “Great Ideas from Tech Stuff” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] We like to focus on smart marketing that anyone can pull off — whether you’re a candlestick-maker working out of your […]

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When’s the last time someone mentioned “Google Buzz” to you?

Or Google’s Orkut? All the social media experts get all hot and bothered when a new social media platform is launched. They write thousands of words in their blogs about how it’s going to change the world. They push their clients to spend money and jump on the new platform. Ignore this. Don’t even think […]

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Getting personal

I like my Kindle a lot. But the screensavers make me nuts. When I’m at a business event, flashing a creepy picture of Emily Dickinson on my high-tech device just doesn’t do it for me. I can’t imagine the average college kid wants to show off 100-years-dead authors. In a world of increasingly personalized products, […]

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You know you are loved when …

Walt Mossberg, the tech editor of the Wall SJ promotes a fundraiser to save you. Q: You recommended the great Internet browser bookmark sync tool, Foxmarks; since renamed Xmarks. I have been using it for years to keep Internet Explorer, Firefox and Safari bookmarks synced at work and home. With its just-announced demise planned for […]

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Don’t overcomplicate usernames and passwords

Amazon has a gazillion customers. They use email for usernames and any simple password you want. It works just fine. Don’t let your techies convince you that you need some crazy-complicated password scheme. You’ll just annoy your users and make it less likely that they will come back. (Unless you have something extra-super-sensitive. But if […]

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