[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great marketing does more than sell — it creates a remarkable experience we have to tell friends about. Here are a […]
Newsletter #900: The “Give Them a New Experience” Issue
August 30, 2012
Newsletter #891: The “Stop Overlooking These Opportunities” Issue
June 28, 2012
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Smart marketers know the biggest opportunities are in all the little, boring, everyday stuff. Right now, you’re missing a simple chance […]
Where’s the sharing?
December 14, 2010
I mentioned a good book to a friend. I looked it up on my iPhone with the Amazon app. He wants to buy it. I want to send it to him. But there’s no “share this” button. How many sales have been lost?
Win a copy of my book
September 25, 2010
We use SocialTwist’s tell-a-friend application on many of our sites. It’s a very nice tool that constantly brings in new visitors. (They gave us a free sample, and we still use it because it works.) They are giving away a free copy of my book in a new promotion.
Invite a friend … every single time they use the product
August 7, 2010
Every time I log into Jungle Disk, there is a link right on the home screen says "Invite a friend to try Jungle Disk Server Edition". Why aren’t you asking every customer to invite a friend, on every interaction? Why aren’t you making it easy? "Please tell a friend" is the "Would you like fries […]
The absolute easiest way to track word of mouth
April 8, 2009
Do you know which page on your website is most often emailed? You would if you made it easier to forward (use a tell-a-friend form or a link from sharethis.com). You'd also get more people happily emailing your stuff to their friends (with their personal endorsement). That's as good as marketing gets: Free and credible. […]
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