[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] One of the most underrated word of mouth tools is customer love. You work so hard to earn it, but what […]
Tag Archives: testimonials
3-Minute WOM Lesson: How to get great testimonials in 15 minutes
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Great testimonials are fantastic sales tools that shouldn’t take more than a few minutes to collect. Three ideas on how to do it: 1> Get them on camera 2> Get them on […]
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How to get 1,637 customer testimonials
Nothing on earth builds more credibility than real testimonials from real customers. That’s why you have to be impressed with the 1,637 testimonials posted on Headsets.com. When your customers love you, you should be showing it off. A few tips for getting great testimonials: 1. Ask. People need to know that you need and appreciate […]
Don’t wait for word of mouth
Here’s a guest post Drew McLellan, CEO and Top Dog at McLellan Marketing Group, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. What are you doing to generate word of mouth? We all know how awesome word of mouth is. We know it beats […]
A better way to brag
Take a look at these simple blurbs above each of Billy Dec’s restaurants (from his email signature). One phrase and you know what you need to know. Can you make your primary selling point easier to absorb?
Everyone knows that you’re a cheater
When you write fake reviews of your own business — everyone knows. It’s obvious. Do you have any doubt that the reviews below are written by the company? Instead of attracting new business, you’ve convinced everyone that you’re a cheater and a liar. How many customers will you lose? Here’s a better idea: Just call […]
The proper way to blow a customer’s mind
Wake up every day thinking about how you can deliver OMG service like this: Shandi, a customer service rep at Headsets.com saw this message on a customer survey: “Other than delivering flowers and bon-bons to my desk, you guys can’t do anything else to improve your customer service. I can’t tell you the number of […]
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