Read this story from The Consumerist about a landlord who offered to bribe tenants to write good reviews. And look at the backlash. Landlord Offers $50 Off Rent To Tenants For Leaving Positive Ratings By Ben Popken Luke got an intriguing email from his landlord. It was an offer for $50 off his April rent […]
If you bribe people to post reviews, you get them. Bad ones.
April 27, 2011
The kind of review that should go on your home page
April 26, 2011
Are your best reviews buried deep in your product pages? Stories like this one about Zappos should be highlighted up top. It tells more about the spirit and love for the the company than any marketing copy ever could. POSTED: 3/18/11 REVIEWER: Margie L from OVERALL: Rated:5 stars! My son who is now 21 manages […]
One review matters
April 25, 2011
This restaurant has 68 reviews online. But only the most recent one shows up on Google Maps. You need to monitor all your reviews, every day. What do I think this restaurant should do? Call their 10 most loyal customers and say, “We’d be really grateful for a review today.” And don’t bribe them or […]
Real reviews from real people are better than any marketing copy you could ever write
April 20, 2011
Did you ask for the review?
April 10, 2011
If you want a good review, ask for it. Bonus points if you use great copy, like in this email from Columbia Sportswear.
Did you follow up? Word of mouth needs a reminder.
October 6, 2010
We recently moved to Austin. Our moving company was fantastic. Truly, unbelievably great. After the move, we never heard from them again. With a simple reminder, we would have posted glowing reviews on Angie’s List and Yelp. (They knew we were Angie’s List members — that’s where we found them.) But time passes, enthusiasm fades, […]
Ask your customers to review you after every sale
August 24, 2010
Reviews on your website build customer trust and increase sales. We’d all rather buy from companies and products that are well-recommended. How do you get more reviews? Just ask. Send a reminder email asking for reviews after each order. Take a look at this great example that Costco sent me: Give a clear call to […]
Lessons from a word of mouth supergenius
April 24, 2010
Jenna Jantsch of VerticalResponse shares what she learned at the great Word of Mouth Supergenius conference. You should come to the next one – July 20, NYC. This postcard, sent from VerticalResponse’s cool service, is full of inside references to the awesome event experience.
Getting great testimonials
January 21, 2009
John Jantsch of Duct Tape Marketing has an amazing idea: Have a Testimonial Gathering Party: Why not create an event around gathering testimonials. Invite your best customers for a networking social happy hour. Promote the event as a chance to network, swap stories and star in the creation of new marketing materials for your company. […]
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