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Newsletter #874: The “Send Them a Thank You” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Few things you can do as a marketer are as powerful as a great thank you. Get good at […]

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Every so often, send your customer something that has absolutely no sales pitch at all

They’ll notice it, and they’ll appreciate it. (And maybe they’ll stop ignoring your salesy mailings and pay attention to those, too.) Great example: A nice thank-you note from Discover Card.

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