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Tag Archives: Tom’s Shoes

Newsletter #756: The “Create Content, Not Ads” Issue

[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Nobody is passing along your generic advertisement. But what people will share is great content (even when it’s […]

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Willy Wonka had it right: Offer an experience instead of cash

If you want to have a promotional contest, cash is probably the worst prize you can offer. Why? You attract prize-seekers instead of qualified prospects It does nothing to promote your company's unique offerings There's no reason for anyone to talk about it (you get no word of month) A much better prize is an […]

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