This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Angry, frustrated customers talk. A lot. Pete Blackshaw’s book title said it well: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000. Too often, otherwise well-meaning organizations forget how expensive negative word […]
Never underestimate the cost of negative word of mouth
October 17, 2014
Newsletter #833: The “Use the Stuff You Already Have” Issue
May 19, 2011
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Smart, scrappy marketers aren’t looking for bigger budgets — they’re looking for the great stuff they already have that can […]
Are you asking them to follow you?
May 6, 2011
Before you burn out your time and money on some ultra-clever campaign to get Facebook and Twitter followers … did you try to just ask your customer to follow you? I love this photo of a soda machine at Wahoo’s Fish Tacos that asks you to follow them — while you’re standing there filling a […]
Happiness is the billion-dollar secret
June 28, 2010
Why would you buy from Zappos.com? They sell full price, expensive shoes that you can get anywhere else. Because … They make us fall in love with amazing, caring service. They’ll talk to us in the middle of the night about our weird feet and bunions. They humor our fetish and let us order shoes […]
Newsletter #787: The “10 Reasons I Love Zappos” Issue
June 17, 2010
Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] As a preview for Word of Mouth Supergenius on July 20 in New York, I’m sharing a big list of […]
You’re hearing about Zappos CEO Tony Hsieh everywhere. Now you get to meet him.
June 16, 2010
Tony’s new book, Delivering Happiness, is the real deal. It’s a book you have to read. It’s a fantastic guide to how to create an amazing corporate culture that turns customers into fans and employees into evangelists. Tony is the keynote speaker at our Word of Mouth Supergenius conference. Join us and meet Tony. You’ll […]
Newsletter #778: The “8 Amazing Word of Mouth Experts — live, July 20!” Special Issue
April 15, 2010
[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Come to the amazing Word of Mouth Supergenius event on July 20 in New York. It’s the “How to […]
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