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Tag Archives: tourism

Newsletter #1045: The “Human to Human” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Let’s take a break from automated responses, digital customer service, and self-checkouts for a second. Let’s focus on some of the […]

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You only have one reputation

On a recent visit to the Smithsonian, we were really excited to see a food truck from a national fast-food chain. After a week of over-priced, deep-fried tourist rip-off food, we were thrilled to get a famous-brand burger and fries at a regular price. But they were ripping us off with inflated prices too. Now […]

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If I owned a hotel, I would have a “Toothpaste Bar”

It would be a big counter with sample sizes of every kind of toothpaste on earth — provided by the manufacturers and free to the guests. It would be fun and remarkable and everyone would talk about my hotel. (What could you do?)

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Word of mouth marketing advice for tourist destinations (and everyone else)

An interview I did after my keynote to the American Resort Development Association conference. Alan Schlaifer does the great interview. Thanks, Alan. More from For additional ARDA convention highlights, visit ARDA Live from Convention. Here’s another bit I did at the show (pay attention to the part about dealing with negative word of mouth):

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Give every customer a snapshot to share

They take your picture whenever you go to an amusement park or cruise ship. Then they try to sell it to you for 20 bucks. What a great way to kill the word of mouth. It’s short-sighted behavior, looking at the quick cash instead of the long-term referrals. Here’s what I would do: Give every […]

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