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Tag Archives: tracking

How to measure word of mouth

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. One of our speakers is measurement expert David Rabjohns. He’s teaching our class on how […]

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Dell’s video case study: How we measure ROI, presented by Adam Brown

Come to our BlogWell: How Big Brands Use Social Media conference in Washington, D.C. to hear ConAgra Foods, UnitedHealth Group, the IRS, USA TODAY, the National Association of REALTORS, the U.S. Navy, and Discovery Communications share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make […]

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Do you have a database field for blogs?

You have some kind of contact database. Do you have a field to enter each person’s blog URL? So many companies struggle to find the secret formula to get bloggers to write about them. They think that there’s some big list or inside track that certain PR firms have. Here’s the big secret: Bloggers are […]

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If you’re not monitoring Twitter, you’re going to get nailed

Someone is running a fake Twitter account claiming to be the BP global PR team. It uses the BP logo. It’s rude, funny, and embarrassing to BP. And it has 20,000 followers. (BP’s real twitter account has fewer than 5,000 followers) BP could shut this down with one email to Twitter on trademark grounds. This […]

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