Actually, there’s no ethics alert. Nothing in social media ethics should be news to you. In 1914 Woodrow Wilson signed the Truth in Advertising rules that gave the FTC the authority to protect against “Unfair and Deceptive” practices. Since then, they’ve seen the rise of every new marketing practices: TV, direct mail, multi-level-marketing, infomercials, and […]
Tag Archives: truth in advertising
You shouldn’t be surprised about the FTC rules
May 22, 2013
Greg Gerik wrote an insightful post about one of my presentations on the importance of the FTC’s disclosure requirements. Read it here. He makes a great point: If you do not know the rules, you should not play the game. The time to learn how to … properly manage a sponsored campaign is not when […]
Get My Newsletter
We will never, ever release your email.
*Third-party newsletter (Privacy Policy)
*Third-party newsletter (Privacy Policy)
Contact Me
I'd love to hear from you. Use this form, please.