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Tag Archives: U-Haul

Newsletter: #979: The “Ask Your Fans” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The term “user-generated content” sounds ironically robotic. Why? Because when your fans contribute something to your brand, it makes them feel […]

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3 lessons of marketing copywriting

If you can sell cardboard, you can sell anything. Check out these great examples of marketing copy on these cardboard boxes from U-Haul (click photos for closeups). They are marketing classics: Clear benefit to the user, concise, repeatable. Remember the 3 lessons of marketing copywriting: Benefit to the user, benefit to the user, and benefit […]

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