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Free Underpants!

Fruit of the Loom gave away 5,000 pairs of new briefs to people on LinkedIn who got a new job in a fun campaign called Fresh Gigs. This is a stellar word of mouth promotion. Why? 1. It’s worth talking about. You’re going to share this story, if you get the briefs or if you […]

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The details matter, a poem

Walk into the store to buy a shirt. Lazy stockboy put them in upside down. Lazy manager ignores. Busy customer walks into the store next door.

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