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Newsletter #989: The “Rethink It” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Tesla, Amazon, and Dollar Shave Club all have something in common: They got everyone’s attention by being unlike everyone else — […]

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Newsletter #950: The “Extreme Offers” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Word of mouth is inspired by the unexpected, unusual, and extreme that gets people to notice your normal stuff too. This […]

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