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Tag Archives: Valeria Maltoni

Complaints will hold you back

November 21, 2010

You can’t make everyone happy. Especially those that never want you to change. Great quote from Seth Godin: Every time Apple delights 10,000 people, they hear from 200 angry customers, people who don’t like the change or the opportunity or the risk it represents. If you have fans or followers or customers, no matter what […]

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Complaints are symptoms

November 18, 2010

Great quote from Valeria Maltoni: Complaints are symptoms. Only 2% of the population — or even less — bothers to say something, anything. Which leaves the business with a false picture of what customers experience. Those few customers that bother to complain are your most valuable assets. They are your early warning sign. You need […]

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SunGard’s video case study: Building Social Media from Within

February 9, 2010

Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program […]

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The future of PR

January 4, 2009

Good thoughts from Valeria Maltoni on the future of PR and social media. Good PR comes at a cost – research, the experience of knowing what's important, the relationships we build to offer content that people want to make part of their lives. New media helps do the rest – it helps reinforce the publics' […]

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