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Tag Archives: video content

5 ways to generate WOM for a boring product or business

Here’s a guest post Stephanie Bullis, Word of Mouth Marketing Manager at Grasshopper, wrote for our project. Check out for more great word of mouth marketing tips like this every day. Not all products and services are as exciting as Google Glasses or Willy Wonka’s ever-lasting gobstoppers. When was the last time you expressed […]

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NVIDIA’s case study: “The Global Snowball” video exceeds expectations

Join us at‘s BlogWell: How Big Brands Use Social Media conference on July 18 in Chicago for 8 great case studies from MillerCoors, FedEx, U.S. Cellular, 3M, Kraft Foods, American Family Insurance, Reebok, and Aetna. Our BlogWell series is an amazing opportunity for social media leaders at big brands to get practical, how-to advice […]

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How to instantly get more press coverage — a cut-and-paste memo to your PR team

Dear PR Department: Why are the videos on our website copyrighted? Why are they in some weird proprietary player? Why can’t people just grab them and put them on their blogs and websites? I thought the whole point of making corporate videos was to get press and exposure. Doesn’t making the videos impossible to share […]

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