Most advertising is a waste of money — millions of dollars spent on a tiny impression that will be instantly forgotten. But I look forward to these RadioShack ads every month in Wired. The ads are instructive, interesting, and give me new ideas. The lesson: If you’re going to run a bunch of ads, make […]
Tag Archives: Wired
Competition is irrelevant
Google’s Larry Page explains why so many companies miss the future and fail in an interesting Wired interview: I worry that something has gone seriously wrong with the way we run companies. If you read the media coverage of our company, or of the technology industry in general, it’s always about the competition. The stories […]
Outing the haters
Much of nastiness and hatred on the Internet is made possible by anonymity. When you hide behind an alias, you can be an asshole with impunity — and many people do. I’m thrilled that YouTube is pushing to put real names on videos and comments. It’ll be a better place for it. It’s hard to […]
Why tech gurus will never understand the Kindle
All the tech bloggers are comparing the new Kindles to the iPad. Which isn’t the right analysis at all. The Kindle isn’t targeted at techies and power users with money. It’s for moms. I doubt the techie community can get their heads around the ad below. But Better Homes and Gardens outsells Wired 10 to […]
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