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Tag Archives: word of mouth marketing

Be an advocate for your customers

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Fantastic customer service is a huge opportunity for word of mouth marketing. Show them you care, and they’ll appreciate you and talk about you. But what if you took that kind of […]

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The best PR shows your product in action.

When reporters at the Sochi Olympics found themselves in awful hotels (or none at all), home-rental service Airbnb starting finding them places to stay.  This is the best kind of PR, because it directly demonstrated the benefits of the service to people who can talk about it. Real reporters with real audience now really understand […]

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Ownership makes everything more remarkable

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Think you have trouble starting word of mouth for your stuff? What if you had the job of getting people excited about fire hydrant maintenance? After all, clearing away snow and ice […]

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Give them something they can’t get anywhere else

Samsung added this unique app to their phones that helps you speed-read called Spritz. The word of mouth and PR they received was amazing. (A few examples: The Huffington Post, Slate, and PC World) Why did it work? Because they gave people a reason to talk about them. One of the big rules of word of […]

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When your reputation is collapsing

I mentioned that I had a great experience using Uber to get around DC. Within days, people started sending me negative articles about what an awful company they are. True or not doesn’t matter here: A company that earns bad word of mouth (especially one that provides a great service) is in trouble.  It takes […]

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The fundamentals of being buzzworthy

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Becoming a truly buzzworthy company isn’t easy. But if you can pull it off, you’ll create a competitive advantage that will carry you through good times and bad. The key ingredients: 1. […]

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Make everyone feel a little better

Counting your stuff in the express line is always a source of tension. So is counting the stuff of the guy ahead of you. But 3 letters make it go away — ish. That’s the change in this sign at Whole Foods. A looser policy won’t stop abusers, but neither did a firm rule of […]

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The best way to sell your services

Give away your ideas and your time. Demonstrate your talent by offering your actual advice, for real, with no strings attached. One hour of free advice will close more sales (and is a lot faster) than four one-hour sales calls. It’s less work and time than making sales calls It’s a lot more credible It […]

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