When you bring people together who love your stuff and believe in what you do, amazing conversations happen. Some of the greatest word of mouth stories of all time are the direct result of vibrant fan communities. They don’t happen overnight, and they do require effort and support from you — but the payoff can […]
How to get people talking offline
March 23, 2012
Most marketers seem to be talking about online tools, but most of the actual talking – of customers talking to other customers – is happening offline. You need a plan to help people share in the real world, and word of mouth expert Geno Church will teach you how to do it. Geno is part […]
Newsletter #871: The “Update on Our Amazing Word of Mouth Projects” Special Issue
February 16, 2012
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Word of mouth is an incredibly powerful force. More than marketing, it actually changes companies forever. It rewards good people at […]
Newsletter #778: The “8 Amazing Word of Mouth Experts — live, July 20!” Special Issue
April 15, 2010
[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Come to the amazing Word of Mouth Supergenius event on July 20 in New York. It’s the “How to […]
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