Word of mouth marketing is easy, fun, and effective. You can do it with your existing staff, without spending money. We’ll teach you how at the Word of Mouth Marketing Crash Course. It is the best way to get started. 5 guarantees from the Word of Mouth Marketing Crash Course 1. Practical, how-to course This […]
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Why haven’t you started a word of mouth marketing program?
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Free Book Contest: Back of the Napkin by Dan Roam
You absolutely have to read Back of the Napkin by Dan Roam. It’s one of the most fascinating books I’ve read. You’ll learn how to share ideas, sell more, and rally people to your cause. We’ve got 10 copies to give away. To enter the contest – tell a friend about the book. Use the […]
7-Eleven: Giving people a reason to talk about you
There are three 7-Eleven stores within two blocks of my office. Every so often, they do something that gets everyone talking about them. This time it’s the "7-Election" campaign, where you cast a vote for Obama or McCain when you choose your coffee cup. Not scientific, but a lot of fun. Kudos to 7-Eleven for […]
Snowball of Meat: Seth Godin’s new book
As usual, Seth Godin’s latest book makes a big, complicated idea really simple. Here are the big ideas in Meatball Sundae: The new marketing (blogs, social media, etc.) works really well for companies and products that are built to take advantage of it. Slapping a blog or viral video on an old-school product isn’t going […]
White Castle: Make Your Valentine’s Day Reservations
Possibly the greatest word of mouth promotion ever for a restaurant: Make reservations at White Castle for Valentines Day.
Word of Mouth: Stunts vs. Substance
All word of mouth starts with this: Give people a reason to talk about your stuff. Sometimes that can be a silly gimmick. Seth Godin writes about Starbucks driving cars around D.C. with fake coffee cups stuck to the top. (Washington Post story with video.) Most viral videos fall into this category. Stunts work when […]
Humbug
I got the usual flood of holiday cards to the office. Dull, dull, dull. 1 in 50 was remarkable. Some at least had custom designs. Most came right out of the generic catalog. Why bother? For all the labor you put into the annual cards, you could do something much more interesting to connect with […]
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