This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Angry, frustrated customers talk. A lot. Pete Blackshaw’s book title said it well: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000. Too often, otherwise well-meaning organizations forget how expensive negative word […]
Tag Archives: word of mouth
Never underestimate the cost of negative word of mouth
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Blow Their Mind, Man
The secret to word of mouth marketing (and to be an awesome company): Blow people’s minds with amazing gestures. Do it surprisingly and generously. Do it for people with big audiences (or social media audiences). Classic example: Morton’s delivered a steak to Peter Shankman at an airport (where they didn’t have a restaurant). Read the […]
Tell an epic story
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. The word “epic” gets thrown around a lot these days (“Epic fail,” Epic Meal Time, the movie Epic, etc.). But let’s get back to what it really means: A long, heroic story […]
Your talkers can say it better with a gift
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Tonx is a subscription coffee service that delivers high-quality roasted beans to their customers’ doors (and we think they were channeling Dollar Shave Club with this video). Tonx encourages subscribers to tell […]
When is the wrapping better than the gift?
Amazon gift cards come in this great metal gift box. Same gift card, much more impressive gift. Bonus for Amazon if the recipient saves the box and thinks about Amazon every time they use it. Presentation and packaging matters when your stuff is just like your competitor’s stuff. Change the game by changing how it’s delivered. […]
Video: How Southwest Airlines’ employees start meaningful word of mouth conversations
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. If you fly with Southwest Airlines, you might not be surprised to see singing flight attendants or a cookie cake when your flight arrives. In fact, you may have already seen this […]
Show it, don’t say it
Check out this simple display in a toy store. The fun spinny toy is spinning, funly. It’s not sitting in a box on a shelf with all the other stuff. The manufacturer wins by helping its retailer do a better job of showing off the product. Lesson: Who do you need to tell your story […]
Keep people talking for years and years
My daughter is 4 years from getting braces. But the local orthodontist is doing an amazing job of staying top-of-mind. She loves to wear their t-shirts — where everyone else at school (including parents) see it. I wrote about them a year ago, and the technique is still going strong. If you have a long-term […]
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