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Tag Archives: YouTube

The difference between good and awesome

Good isn’t good enough anymore. That’s what gets you a seat at the table. Awesome is what turns customers into raving fans. Awesome doesn’t have to be a radical new product. Awesome doesn’t have to be big budget. It can be one little detail that makes your customer’s life easier. Example: YouTube will give you […]

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It’s not really free, you know

We take a lot for granted in this “free” culture of ours … but maybe we should take a few minutes to appreciate what we have. Everyone is freaking out about a fee on debit cards. But who pays for millions of ATMs? The telecom lines to run them? The service people to fill them […]

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Show your thanks — and show that you mean it

We’re a big supporter of Charity: Water here at GasPedal. With the help of our conference attendees and friends, we raised $10,000 to build two wells for villages without safe water. So we were happy to get this nice thank-you video from Paull Young. And we were thrilled to see it personalized, genuine, and all […]

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Newsletter #849: The “Feature Your Fans’ Content” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you start featuring the work of your fans, two things happen: 1) You get a ton of great content, and […]

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The IRS’ case study: How we’re using social media to help taxpayers

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Seattle to hear REI, The Clorox Company, Deluxe, Microsoft, Itron, MillerCoors, Cargill, and Boeing share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll […]

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Your dog’s new best friend

Our friend Katie dropped her dog Auggie off at a new groomer, which is always a nervous experience. Until she got a video a few hours later showing her happy puppy playing with his new best friend. Now Katie is in love with the groomer. What is that one super-simple thing you can do to […]

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Is your advertising good enough to create passionate fans?

Coke created an amazing experience: The Coca-Cola Happiness Machine, designed to make people smile. 3,500,000 impressions on YouTube so far, comparable to a great ad. But it’s actually so much more powerful than that. Because most of those views weren’t paid ads forced on a viewer trying to watch a show. Those views were shared […]

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Great videos. No way to share them.

Our new plumber has a ton of great videos on their site. I went to the site to find out about a water heater. Now I’m interested in insulation, duct work, and a bunch of other services. But there is no way to share the videos. So I can’t share them with my dad, father-in-law, wife, […]

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