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Tag Archives: zipcar

Newsletter #932: The “Give Them a Ride” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Clever car services and other car sharing applications are starting some awesome conversations by knowing who their talkers are, recruiting their […]

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Are you giving word of mouth enough credit?

Most companies under-measure word of mouth. If you don’t ask correctly, most customers won’t answer “word of mouth” when you ask how they heard of you. In this example from Zipcar, at least three of these answers are word-of-mouth-related. But if you asked them if WOM is important, they may not even realize that they’re […]

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Go ahead and paint your logo on a Zipcar

Zipcar: Get your freaking ads off my sidewalk. I’m a member and a fan, but if you keep doing this I will paint my ads on your cars. This is paint, not chalk. How is this not vandalism? My town is not your ad space. More

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