Saul Colt of FreshBooks heard that I love the gourmet hand-made mustard from Kozlik’s in Toronto. So he sent me some.
I thanked him, of course. But I’m also blogging about it, I tell friends, and I’m much more aware of everything FreshBooks does.
Now I’m a fan, not an acquaintance.
Never, ever send a generic gift basket again. They are instantly forgotten. The personal touch is easier, cheaper, and amazingly more effective.