A brand-new diner opened in our neighborhood. Word is that they have good food.
But it’s empty.
They should start a word of mouth campaign to the neighbors:
- A free pancake breakfast for the 100 families at the day care next door.
- A free lunch for the teachers at the high school across the street.
- A special discount for all the teams at the school. Make it their meeting place.
- A free lunch at a certain time for the residents of each neighborhood high-rise. One building at a time.
Each of these will cost a few hundred dollars. But they’ll create instant awareness in that community. Everyone will be talking about it.
By focusing on small communities with a big promotion, you can create bursts of conversation that random advertising never could.