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Why do magazines give us all those subscription cards?

IMG_0120 Because it works.

If it didn’t, they’d save the time and money.

This is an important lesson in advertising strategy: Watch for techniques that have been used for many years.

When you see the same thing used again and again, it means two things:

  1. It works, or the advertiser is stupid. (But stupid advertisers run out of money.)
  2. Simple, proven (and possibly stupid-looking) ads fund themselves through measurable sales results.
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