Take a listen to an audio interview I did with David Spark for his Be The Voice blog. He also added a great writeup.
Click for audio. Click to read the text.
My favorite parts:
- If you have a strong personal brand or corporate brand it supersedes whatever the hot product of the day is.
- Launching word of mouth marketing requires marketers to stop thinking about what can I get for my budget.
- Once you start talking to people and they start talking back, you can never put that genie back in the bottle.
- Word of mouth is a function of customer service.
- For word of mouth to work, you need talkers, topics, and tools.
- It’s so easy to apply a little effort and get little successes to create a business case for word of mouth marketing.
- Unbury that hidden statistic that shows that a huge percentage of your customers come to you for free. Compare word of mouth marketing costs to search engine marketing costs.
- Could one person sitting on Twitter be more functional if they were on the phone?
- Find the heroes within your company and the simple wins.
Thanks, David.