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Would you trade your car for a pair of skis?

BluehouseBluehouse Ski Company is a passionate little company that knows how to keep their fans engaged.

1. Have a contest: Bluehouse has a never-ending contest for customers to create their own ski designs.  They keep it very simple: Go to the site, download the templates, upload your design.  Everyone else gets to vote.  Result: Lots of love, lots of loyalty — and reasons to keep coming back to the web site.

2. Have nutty content: They have an ongoing “Let’s Make a Deal” page.  Can’t afford the skis?  Offer them something in trade.  So far they’ve been offered a drum set, golf clubs, and a Subaru. Result: Lots of love, lots of loyalty, reasons to keep coming back to the web site — and a Subaru.

How are you involving your fans?

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