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You lost the sale because you got greedy

I was interested in these awnings for my patio. I wanted to find out where to get them and what they cost.

But I couldn’t, because they wouldn’t answer either question until I coughed up all my personal contact info. Bye bye!

When you force people to give you information when they don’t want to, a) most people walk away or b) they fill your database with fake names.

Confused marketers think that the leads they capture through these forms are valuable. But the leads they lost are worth many times more.

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