All marketers struggle with great copywriting. We want it to be genuine, snappy, and effective.
But it’s hard to sit there day after day and put out fresh words. It’s harder to get excited about products that you see day in and day out.
Solution: Let your customers do it for you.
All you need to do is give them the opportunity. Give them a forum, a blog, a place to post reviews. Tell them that you want to hear from them and you love what they write.
They are already writing reviews of your stuff on Yelp, Amazon, and their blogs. You might as well get the great copy for your site too.
Check out this great example from uShip’s forum:
Ah, the wonders of the internet! Late night, surfing around, I happened across a craigslist ad for a calf muscle weight-training machine. Not just any calf machine but, au contraire mon ami, a one-and-only Hammer Strength brand apparatus. What luck! What joy! What a burn my calf muscles were in for! But wait. Oh dear…said machine is in…Tampa? According to Google maps, an insurmountable 1108 miles away. What to do? Drive down myself and haul it back? I look at the Mini Cooper and it looks back at me as if to say, "Don’t even think about it!" After all, the calf machine weighs 380 pounds. Federal Express quotes a charge of $1057! For the love of god, the machine only cost $400! Dreams dashed yet again. But what the internet taketh away, it also bringeth back in the form of uShip. Click, click, posted the ad right quick and within two days, four (4!) offers to unite me with my newfound love, all for a paltry $200! Fast forward, my calf machine is with me and I’ve never been more shapely! No pain, no gain? I beg to differ. Thanks uShip!